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This privacy policy explains what personal information is collected through this Web site, how that information is used, to whom it's disclosed, and how it's safeguarded. Unless indicated otherwise, this policy applies only to personal information collected through the Web site, microsites, or mobile sites of our brands and lines of business that expressly adopt, and display or link to, this policy. These brands and lines of business includeLeather and Lace Lingerie Club. By "personal information" we mean your identifying information (like name, home address, and email address), and descriptive information (like tastes and preferences) if coupled with your identifying information ("personally identifying information"). We may refer to all our brands and lines of business (i.e., Leather and Lace Lingerie Club, and parent Company) as "we," "us," or "our" throughout this privacy policy.

What personal information is collected at our Web site and how is it used?
. 1.  Information You Directly Provide through this Site 
We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name, address, phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, responses to survey questions and sizing information.
This information is collected at various places: for instance, when you check out with your online order; subscribe to newsletters, and email offers.
We may also collect information that you provide about people you know. For example, we collect your gift recipient's contact information to process your gift orders. We use personally identifying information to do things like:
process your online orders;
open an online account at your request;
personalize your online experience with content and offers that are tailored to your interests;
provide customer service, whether it's responding to a request or following up on an order;
include you in surveys and contests;
enable you to post your content, such as comments or images;
facilitate networks of online social activity centered around our products and services;
improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website;
enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment; and
market products and services for each of our brands--for instance, by adding you to the Leather and Lace Lingerie Club email list when you make an online purchase; or by adding you to the Pink Nation email list if you sign up for Pink Nation.
. 2.  Information We Observe or Collect through Technology
. a.  Navigational Information
When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.
. b.  Cookies and Clear gifs 
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, tailor your online experience, and tailor offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.
We also use clear-gifs (also known as a Web beacon or Web bug) on our Web site and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time our Web site or email in question is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience. These technologies may be used to help us see which of our interactive experiences online users like mostfor example, by keeping track of the number of times a video, widget or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to our Web site. Cookies and clear gifs also allow us to associate your online navigational information, or purchases and interactions (both online and offline), with any personal information you provide (such as name, address, phone number, survey responses, and email address). We'll associate this information to deliver products and services to you; to improve our business; to transact business; and to market our products and services on this and other Web sites and through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you'd be interested in participating in special events, given your preferences. The end result is a more personalized experience that's tailored to your needs and tastes.
. 3.  Information Others Observe or Collect through Technology
We evaluate and select third-party service providers to help us provide certain features on our site and analyze our visitors' site and purchase preferences. The following provides more information about these service providers.
. a.  Features
We use third-party services to provide certain features on our Web site.
. b.  Analysis
We use analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. For instance, these third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site. We also use third parties so that we can evaluate and understand your online and store purchases to provide tailored offers and information to you. This information also allows us to improve our Web sites, and Web capabilities.
How is technology used to serve our advertisements on other Web sites and what choices do you have?
We contract with third-party advertising companies to deliver tailored online display and banner advertising to you on other Web sites. To serve this advertising, these third-party companies place, use, or rely on technology, such as cookies and clear gifs, as customers interact with us through our Web sites and interact with other Web sites. Once this information is gathered, it helps us select tailored ads for placement on these other Web sites, based on a customers combined online and offline (e.g., in-store) shopping history and experience with us.

How does this Web site interact with third-party Web sites and content?
We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their Web practices. It is possible that the third party providing content through our Web site may collect or observe information through its use of technology. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices.
Here's a partial list of the sites or content of these third parties:
. 1.  Interactive Maps
We may facilitate easy access to the online maps of content providers like Google, Microsoft, and Yahoo! There you can get quick location, driving, and contact information for our stores.
. 2.  Inline Framing
We may provide content on our Web site that exists on other Web sites, such as live or recorded video, through a frame surrounded by content from our Web site (this framed content is referred to as an iFrame). The iFrame is used to facilitate easy access to the content from the other Web site.
. 3.  Sweepstakes, Contests, and Survey Sites
We may rely on the expertise of third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still in our Web site environment. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. So please take note of who's running the event in question; and the terms, conditions, and policies that apply.
. 4.  Social Networking or Other User-Generated-Content Sites, and Other Websites
We may at times facilitate easy access to third-party sites, like social networking sites and other sites that host user-generated content. This may include easy click-through access or even "single sign-on" to these sites. The third-party's privacy policy applies to any personal information you provide at these sites.
. 5.  The Payment Site
We enable you to navigate easily to the site of PayPal, where you can pay invoices online. PayPal issues and owns the accounts. When you pay online you do not need a PayPal Account and can use your credit card or pay using your PayPal account online, you leave our site and interact directly with PayPal. Any information you provide to PayPal is subject to PayPal's terms, conditions, and policies, including its privacy policy. They hold all financial information on there servers, we do not keep or store any such information on our site, servers, or premises.
. 6.  Third-Party Rewards or Membership Programs
We may interact with certain unrelated companies that offer their customers memberships to participate in programs, which may include rewards for purchases from us. If you become a member of one of these programs or purchase something from us at this Web site through such a program, we may provide the company administering the membership program enough information about you or your purchase (like contact information, transaction date, transaction amount, and order number), to enable it to honor your membership. We are not responsible for the privacy practices of the companies sponsoring these membership programs. Their terms, conditions, and policies apply to any information that's provided to them to further their programs.
What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?
. 1.  Our Sister Brands
We may also share the information described in this policy, like postal and email address, customer preferences, and purchase history within our corporate family so that our affiliates may market to you.
. 2.  Contractors
We may use 3rd party "back-office" contractors to help handle parts of our business because of their expertise, resources, shipping, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor site activity, serve surveys and provide analysis from the surveys when combined with website use, maintain databases, administer and monitor emails, administer and send mobile messages, serve ads on this and other Web sites as described above and provide consulting services. Contractors may also assist us in hosting microsites and mobile Web sites where you may provide personal information about you and others you know; and where they may observe information about you in the same way as described above.
. 3.  Other Marketers
We will not share your name, postal address, and summary purchase information with other merchants and merchant exchanges. IF you have any further questions about this, please click here.
. 4.  Law Enforcement and Emergency Response
We may disclose specific information about our Web-site visitors if we have a good-faith belief that it's necessary or authorized under the law to protect our customers, the public, or our business.
. 5.  Sale or Merger
In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, consumer information may be one of the business assets that are transferred in connection with the transaction.
Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.

What choices do you have over how your information is used?
. 1.  Email
If you make an online purchase you may receive an email. You may stop future delivery of these emails by following the removal instructions located at the bottom of each commercial email or by completing the removal from e-mail form. If you have joined our newsletter, you may receive an email containing it. If at any time you'd like to stop future delivery, or any email offers, simply follow the removal instructions located at the bottom of each message. Opting out of any of these emails will not stop operational or transactional messages such as email confirmations of your online orders, or customer service communications from the brand or line of business in questions.
. 2.  Mobile Messaging
If you've signed up for mobile text messaging offers (e.g., from Us) but later decide you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message.
. 3.  Postal Mail: Catalogs
If we decide to offer catalogs you will have the option to receive them by mail or not. click here.
. 4.  Newsletter
Please keep in mind that we do have a periodic newsletter that we send out information on. This is a program ran and maintained by us so there is not a sharing of information.
. 5.  Cookies and Clear Gifs
You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Note that blocking cookies may not block the "first-party" cookies that are placed on your computer when you visit this site. By first-party cookies, we mean those cookies (whether placed by us or a contractor) that help us see how visitors use our site, and enable us to deliver our ads on our Web sites and other Web sites. Otherwise, clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect. With respect to cookies used as part of a survey, if you do not want the use of cookies to associate survey responses with your behavior on the site, you can elect to not take the survey.
. 6.  Other Marketers
We don't share any information with other marketers.

How do you update your personal information?
We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our sites (e.g., Your Account on your Leather and Lace Lingerie Club account). You may also update or modify your catalog mailing information by clicking here.

How do we secure your information on our site?
This Web site has the following types of security measures: limited access data-centers, firewall technology, and (for our e-Commerce sites through which you may place orders) secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet. This is handled through the process server that you used to make payment on.
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.
Where is personal information stored and processed?
We may store and process personal information in the United States only. But we only store the information that you provide on sign up. Such as address, sizes, and name. As a company we do not store or keep any financial information, that is all kept by the secure servers that you used for your purchase.

Whom should you contact with questions or concerns?
If you have general questions about our Privacy Policy, please feel free to contact us.
.This Privacy Statement is effective December 20, 2013